Discovering Jessica Hische and Louise Fili

These two designers/ illustrators/ typographers were very inspirational with both their work and what they had to share. I was very interested by the decorative, fanciful, and aesthetic qualities of both of these ladies' design work. I especially was interested in Jessica's lecture. The main thing I took away from watching, reading, and reflecting on these two designers come in the form of the following design/life lessons. Both had a lot to offer, and I can definitely say I came away with some knowledge.

-Don’t give your clients working files if you don’t have to.

-It is good to create your own lettering. Not only for originality, but also because it's cheaper. Most importantly it adds value to the design.

-Lettering is specific for that specific design, whereas type applies to fonts that can be used again, and in different contexts. Creating type takes longer than just the lettering.

-How to draw chalk type: Draw with pencil, smudge it, take it into photoshop, invert colors.

-Like the guy who only draws chocolate, sometimes it is better to get really good at something you already know how to do rather than learn something (programs) that doesn’t really apply to what you want to do.

-Exposure: not worth it. Do free stuff for people that deserve it,  not for companies that don’t.

-Do stuff you love to do. Some clients will be less likable than others, and may ruin your design, gotta do the shitty stuff to get to the good stuff.