This spread I really focused on using scale and weight of letters to accent words that stuck out or were emphasized in the actual speech. With this spread I juxtaposed Gotham with Baskerville and although it is visually interesting, there may be too many elements for it to work well.
This spread played more with horizontal and vertical text. Similar to the last one, I called out words that were important to the speech or were emphasized by the speaker. I used univers and a monospaced typeface. These typefaces seemed more serious, straightforward, and monotone. These spreads seemed to convey a more determined, or heavy feeling tone. JFK with his speech did call the people to action and not mince words, therefore this approach may work.
With this spread I tried to use word blocks to organize the text as well as pull out the style of JFK's speaking. I used scale to accent the most important words, while trying to personify the meanings of other words such as "human." with italics and "different" by flipping the word upside down. This strategy was probably my least successful of the three.
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